My
brochure’s topic was Asian Cuisine in Wellington. I chose Ancestral, Chow and
Dragonfly as my locations. My brochure is clean and minimal, with some intricate
patterns making occasional appearances. This was to correlate with how my
chosen locations all integrate traditional Asian décor into their modern
environments. I also used a lot of
vertical type, negative space, geometric shapes, and visual balance to further
convey the modern ambience of my locations.
Though they
can all be classed as modern Asian restaurants, each one has its own unique
qualities. Chow is fresh, youthful, and 1960s inspired. I used a citrus colour
and bamboo motif to convey this. Ancestral is more mature, quite masculine, and
1930s inspired. I used an amber colour and Opium Poppy motif to convey this.
Dragonfly is more festive and rich, with quite traditional Asian Décor. I used
a crimson colour and fan motif to convey this.
To improve
my work process I think I could have done more development between my mockups
and final.
